At CPWORKS, we provide consulting and planning in the world of street marketing, which is a technique that uses public and urban spaces to advertise and promote products and brands.
Using street marketing, advertising is also distributed in an original way right on the street; there are striking posters… And impactful and innovative displays are created in public places using creativity and originality… People’s attention is directly impacted and the word-of-mouth advertising phenomenon (also called “buzz”) is created with great efficiency.
Impactful and innovative displays are created in public places using creativity and originality.
Benefits to your company of a street marketing campaign
Street marketing is a very cheerful technique and interacts the most directly with viewers. In this sense, advertising is not only “viewed” but becomes “lived” and lasts longer in people’s memories. It is one of the most daring advertising styles and gives added interest to your brand only present in newspapers or magazines, television, radio and internet. This means truly reaching people.
These types of campaigns bring your company close to the customer in a novel way. It is not about building expensive campaigns either. Rather, it requires good ideas and good organization.
Street Marketing is not just about putting up a poster with your advertising in a metro station. It is a more complex strategy that affects the “how” the person receives the advertising in order to excel in this way above the competition for the extra originality and reaction it brings about. It will increase your customer numbers and your product, service and brand offering in general and will make the recipient trust more and be widely known in a positive way.
Street marketing campaign objectives
Street marketing seeks to give the receiver an unrepeatable and impossible experience of living through usual means. Using this marketing technique, a true communication event between customer and company is created through advertising. This advertising will not only be read or considered, but felt and lived on-site by the viewer, who will be pleasantly surprised.
There are several points to consider when planning a street marketing campaign::
The first thing is to determine the main goal and that requires a market study, defining your target audience as well.
We will learn about the ideal place to hold the campaign event using this market study.
All of this must be accompanied by a prior budget.
This advertising will not just be read or considered, but felt and lived on-site by viewers, who will be pleasantly surprised.
Of course, we will also have to choose among company employees to determine who is most suitable for carrying out the event. Certainly, employees with the most communicative and organized profiles will have to be chosen. These would be people who know the product or service to perfection and the brand to advertise and know how to present it best. To this end, hiring sales hostesses from another company can also be done depending on the event, with the awareness that they must understand the product or service and the goals of the campaign to perfection.
At CPWORKS we specialize in the creation and production of street marketing events. We create the best strategies through different communication techniques and reach the recipient at street level in an agile and carefree way, involving the advertising recipient. Contact CPWORKS, we will let you know without any obligation whatsoever.