There are many types of special actions and we handle all of them at CPWorks. Let’s take a look at those advertising actions. We must also understand that the law limits the use of advertising and controls the use of these actions.
Types of special advertising actions
Among the different types of special advertising actions, there are:
Product placement. Advertising is included in television programs, series and movies. You can implement advertising during the content or at a later time (virtually). With this, we have assured the audience of audiovisual content in our advertising.
Sponsorship is one of the most well-known special actions, with the issuance of spots before and/or after the contents, through presenters or possible program speakers, etc.
Television content also includes in-program eyecatch advertising as a special action. In other words, the program is interrupted for at least a minute to briefly explain the advertiser’s qualities.
If instead of lasting around a minute it lasts a few seconds, the special action is then called a bump.
Tele-promotion is also quite similar to in-program advertising, but this is a recording broadcast in the middle of a program.
We also find captions and banners in television and internet, which are brief advertising pieces and inform us about company products and services.
There are even virtual special actions: graphic animations with movement and dynamism that are also projected over audiovisual content.
During sporting events broadcast by radio, television or internet we also find bursts of sound and image in scene changes, half times, goal repetitions, etc.
Apparently, the same audiovisual media chains create their own special actions to promote themselves to advertise their contents, programs and promotions that they need to communicate.
New ways of using special actions in different media, also in well-known street marketing and especially on the Internet, are increasing.
Successful advertising special actions for your company with CPWorks
If you are still unsure of how to carry out the best special action for your company, corporation, or organization, please contact CPWorks.
We also work on special advertising actions so the message reaches viewers more effectively, bearing in mind that the advertising market is currently saturated with the most conventional advertising. This will make you stand out and differentiate yourself.
Our past experience has been very successful. CPWorks has the best professionals in the industry.