Motion Graphics

At CPWorks, we are also specialists in what is known as motion graphics, a multimedia creation advertising medium. Motion graphics are digital animation videos that project graphics with text, images, photography, music, voiceover and sound effects, creating an illusion of movement with all of this.

What are motion graphics?

In its most literal translation, motion graphic is a “graphic movement” and offers many solutions; creating spots for television and internet, making interactive presentations, showing off projects, audits and a whole lot more.

The term was invented in 1960 by John Whitney, one of the creators of digital animation. Using these moving graphics, Whitney created the credit titles of Alfred Hitchcock’s well-known film, “Vertigo.” He then founded his production company under the name “Motion Graphics, Inc.”

There have been many more outstanding artists and prominent names in this sector, who have worked in major film productions and even in the creation of video games.

Thanks to the fact that technology has improved the technique, this new form of drawing graphics in motion has developed greatly. There is specialized software, such as:

R

After Effects

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Nuke

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Cinema 4D

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DaVinci Resolve

Benefits of creating your motion graphics video

This new way of creating videos is continuously more present and it comes to us constantly through the media, especially on the Internet where it has become very well known. Due to their features, these graphic elements give a touch of modernity and dynamism and facilitate the explanation of various products and services since they get viewers to understand easily.

Due to their features, these graphic elements give a touch of modernity and dynamism and facilitate the explanation of various products and services

Because of their features, these graphic elements give a touch of modernity and dynamism and facilitate the explanation of products and services.

This is a type of video that has the unique ability to attract the public’s attention, concentrating the message by explaining it more fluidly. It is very powerful, not just because it is the most tangible and helps us achieve our goal, but also the most intangible. It implicitly expresses the company’s values and its corporate identity in a very effective, attractive and modern manner.

Motion graphics offer the best presentation possible for a product or service. These videos increase internet visits and make it easier for end consumers to obtain products. In the same manner, positive aspects of products or services increase and they are brought closer to the end consumer in an understandable manner.

It implicitly expresses the company’s values and its corporate identity in a very effective, attractive and modern manner.

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