Motion Graphics

AT CPWorks we are also specialists in what is known as motion graphics. It is an advertising medium of multimedia creation. In other words, they are digital animation videos that project graphics with text, images, photography, music, locution and sound effects, creating with all this an illusion of movement.

What are motion graphics?

In its most literal translation, motion graphic is a “graphicmovement” and offers many solutions; creating spots for television and internet, making interactive presentations, demonstrating projects, audits and much more.

The term was invented in 1960 by John Whitney, one of the creators of digital animation. Through these moving graphics, Whitney made the credit titles of Alfred Hitchcock’s well-known film, Vertigo. In addition, he later founded his production company under the name Motion Graphics, Inca.

There have been many more outstanding artists and prominent names in this sector, who have worked in major film productions and even in the creation of video games.

Thanks to the fact that technology has improved the technique, this new form of drawing graphics in motion has had a great development. You can find specialized software, such as:

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After Effects

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Nuke

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Cinema 4D

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DaVinci Resolve

Advantages of making your video motion graphics

This new way of making videos is present more and more all the time and it comes to us constantly through the media, especially on the internet where it has become very well known. Because of its characteristics, these graphic elements give a touch of modernity and dynamism and facilitate the explanation of various products and services, because they enable a simple understanding by the viewer.

Because of their features, these graphic elements give a touch of modernity and dynamism and facilitate the explanation of products and services.

It is a video typology that has the peculiarity of attracting the attention of the public, concentrating the message explaining it more fluidly. It is very powerful, not only since it is the most tangible and gives us the goal we want, but also the most intangible; It implicitly expresses the values ??of the company and corporate identity in a very effective, attractive and modern way.

Motion graphics are the best presentation that a product or service can have. These videos increase visits on the internet and facilitate the arrival of products to end consumers. In the same way, the positive aspects of the products or services increase and bring them closer to the final consumer in an understandable way.

Expresses implicitly the values ??of the company and the corporate identity in a very effective, attractive and modern way.

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