Interactive Video

We can say that the interactive video concept is audiovisual content that came about in 2008. It is multimedia and the user can interact with it. In other words, passive viewers become active users making decisions in order to decide the path and development of the audiovisual content in its path (key to its success). It does this in the same way as the famous books of the 1980s, the “Choose Your Own Adventure” series.

It considers the wishes of the video user and gives several options, alternatives or paths, to change the video’s audiovisual history through rich resources that better call the attention of the user and retain more in their memory. Characters, objects, various information or purchases in the same video with just one ‘click’.

An effective loyalty-building tool

Interactive video expands the user experience. Users become the main character, and their participation makes the audiovisual content more personalized and original for them. Therefore, the relationship between advertiser and viewer becomes more and more close and complicity between both is achieved. This brings about an increase in customers and followers for the company who end up being people who are more committed, involved and engaged.

These videos can also take the user where they want to go via links, such as to the same website for example or company social networks directly. Interactive video attracts viewer attention and keeps it for a longer time and gets them to more easily retain a greater number of inputs and messages from the company This ensures user brand loyalty to the brand. It helps them choose to make purchases and remain linked to it.

This is a type of video with highly communicative features ideal for publishing information or making presentations of all kinds, making it possible for users to be the owner of the information order and the way it can be expanded to the letter and even be able to choose plans of how to view it.

Interactive video is also ideal for the creation of stories, feature length or short films, video clips and even documentaries, expanding their possibilities, making more innovative pieces. It will generate users that are more engaged in the narrative and with a much greater impact.”

ATTRACTIVE

The interactive video must be attractive to the user. It must capture their attention and subsequent interaction. It will therefore easily improve your company image and will most likely register on the page and even become a customer without leaving the video.

MULTIFUNCTIONAL

Interactive videos can have numerous functions: from the sale of products and services, customer acquisition, training employees and/or students or simply publicizing them and making themselves known.

EDUCACIÓN

Interactive videos can be used for an educational purpose, for academies and universities for example, since they can generate highly dynamic questions to be answered and lessons to choose from.

Innovation + huge advantages

These videos also allow the recording of information from HOW users have interacted with the audiovisual content (reporting) and thereby measure the data referring to their actions with databases or rankings.
Interactive video has great advantages and is very innovative and can even incorporate entertainment games, contests, opinion polls, menus and forms without going away from the same audiovisual content. These original elements make it possible to increase audience numbers and interest in the company by viewers, who will have no difficulty recommending the product or brand announced to others and so forth.

It is a type of video with very communicative features and is ideal for publishing information or making presentations of any kind, allowing the user to be the owner of the order of information and how to expand it to the letter and even choose plans used to view it.
Interactive video is also ideal for the creation of stories, long or short films, video clips and even documentaries, expanding their possibilities, making more innovative pieces, generating users that are more engaged in the narrative and with a much greater impact.

Interactive video is also ideal for the creation of stories, long or short films, video clips and even documentaries, expanding their possibilities, making more innovative pieces, generating users that are more engaged in the narrative and with a much greater impact.

Creating an interactive video will improve the company’s positioning and launch the marketing campaign, advertising, and corporate brand awareness.
Nowadays, in the audiovisual world, the most current and ground-breaking tool that connects the best companies and customers are Interactive Videos.

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